Product & Company Naming

Naming companies and products isn’t just vibes, here’s the science behind it.

Here are 3 resources to get you started.

Guest David Placek is the founder of Lexicon Branding, a company that focuses exclusively on the development of brand names for competitive advantage. Lexicon is behind iconic names such as Sonos, Microsoft’s Azure, Windsurf, Vercel, Impossible Foods, BlackBerry, Intel’s Pentium, Apple’s PowerBook, and Swiffer. Over 40 years, David’s team has named nearly 4,000 brands and companies, employing over 250 linguists and pioneering naming innovation.
Average Project Investment $75-150K. For Billion dollar companies the price can be upwards of $250K

https://www.youtube.com/watch?v=fDIW4W24VNk&t=606s   58 minutes
My First Million Podcast

https://www.youtube.com/watch?v=adyIaTopO6g   1hour and 22 minutes
Lenny’s podcast

https://www.youtube.com/watch?v=33C3uA7avsQ 14 minutes
MadeByJames Podcast This video is just with James sharing.
James Martin, founder of the design studio Made by James and author of The Honest Guide to Creativity and Logo Design, has been a guest on multiple design and branding podcasts.